CUT! Are you wasting time and effort producing video that nobody will watch?
Online video content, just for the sake of it, has as much substance as the emperor’s new clothes. The latest Authority Report from parse.ly suggests it is the LEAST engaging format for posting online. It’s easy to understand why, on the face of it, video is so attractive. It’s cool. A shiny bauble that consumers and CEOs love. YouTube is busy racking up billions of views each month. And budget dedicated to producing branded content for it is also increasing exponentially. Ni